How to design an attention-grabbing product label

Creating an attention-grabbing product label can be a daunting task. With so many products on the market, it’s important to make your product stand out from the rest.

And what better way to do that than with an eye-catching label? Here are a few tips to help you create a label that will make your product impossible to ignore:

1. Include your logo and business information

Make sure your product label includes your company logo and contact information. This will help customers remember your product. Custom logo stickers can help increase brand familiarity by reminding customers of your company and product every time they see the sticker.

They can also help promote your brand to new customers. By including your logo on a sticker, you’re giving customers a quick and easy way to learn more about your company and product.

2. Keep the design simple and easy to read

No matter if we browse online or offline, we do not have time to decipher over-stuffed labels. Instead, we simply move on. So don’t try to cram too much information onto your label. Keep the design clean and simple, and use easy-to-read fonts. This will help customers quickly identify your product and what it’s all about. Be sure to keep these tips in mind:

  • Stick to a limited number of colors
  • Make sure the text is large enough to be easily legible
  • Use high-contrast colors
  • Use graphics and images sparingly

3. Use interesting shapes to create visual interest

While we do not recommend going wild with colors, we do suggest thinking about the shape of your labels. Did you know that you do not have to opt for a rectangular label? Instead, you can use a unique shape to make your product label stand out from the rest.

These custom-shaped stickers are called die-cut stickers and are the perfect way to add visual interest to your brand. Create them in the shape of your design or even your product.  This will help customers quickly spot your product on a crowded shelf.

4. Appeal to your target audience

Make sure your product label appeals to your target audience. Use colors and images that will speak to them, and make sure the information on the label is relevant to their needs.

Also, think about your material choice: effect materials like glitter give your product label an extra touch of luxury and make it look more high-end, whereas biodegradable paper stickers are ideal to reach an eco-conscious audience.

Now that you know how to create an attention-grabbing product label, it’s time to get started! Use the tips we’ve provided to create a label that will make your product impossible to ignore.  Ready to get vinyl labels or paper stickers? Let us know in the comments.

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